Author Archive
Is Twitter Really A Useful Business Tool?
If you’re completely new to Twitter, you’re probably wondering exactly what it is…in brief, it’s a “micro blogging” tool which lets you post updates online of 140 characters (yes, characters not words!) only.
You’re probably also wondering what the point is of something that lets you write just 140 characters - and that’s certainly the most […]
If you’re completely new to Twitter, you’re probably wondering exactly what it is…in brief, it’s a “micro blogging” tool which lets you post updates online of 140 characters (yes, characters not words!) only.
You’re probably also wondering what the point is of something that lets you write just 140 characters - and that’s certainly the most common reaction of newbie Twitterers. Over the past year, we’ve been experimenting with Twitter on a fairly extensive basis - you can “follow” me here >>>.
The key question that we’ve been trying to answer is this: Is Twitter a useful business tool?
And the conclusion? Twitter can be great for business, for the following purposes:
- To extend your online profile, brand and reputation
- To connect with colleagues, prospects, clients and more
- To act as a bridge that links up your other online profiles
- To gather instant feedback and responses to questions
There’s one thing we’ve learned however which is crucial to maximising the benefit and ROI of using Twitter…minimise and restrict the time you spend on Twitter.
Once you ‘get’ it, it is seriously addictive and spending 2-3 hours a day, reaps no more benefits from a business/positioning/marketing perspective than spending 30m-1 hour a day tweeting.
9 Websites You Should Be Using
The explosion of so-called Web 2.0 type websites means that if you’re looking for an online application to do something, the chances are it exists…which is great news in one sense but not so great if you have to trawl through the less-than-useful ones first to find the rare gems that exist.
We keep our fingers […]
The explosion of so-called Web 2.0 type websites means that if you’re looking for an online application to do something, the chances are it exists…which is great news in one sense but not so great if you have to trawl through the less-than-useful ones first to find the rare gems that exist.
We keep our fingers on the pulse in a number of ways when it comes to useful apps and software - largely by keeping up with the latest trends and by taking part in the beta releases of some of the popular new services before they hit the mainstream.
We’ve identified a number of fantastic tools which we believe are more than just flash-in-the-pan, here today gone tomorrow solutions. To find out what they are and how they can help your business, join our mailing list over on the right >>>
Is A Blog Right For Your Business?
It’s a common question for many business owners who have heard or seen how blogs can help a company market themselves better, attract more business and raise their profile online.
It’s not hard to see why so many of the ‘with it’ software and technology companies are starting blogs - but what about the more ‘traditional’ […]
It’s a common question for many business owners who have heard or seen how blogs can help a company market themselves better, attract more business and raise their profile online.
It’s not hard to see why so many of the ‘with it’ software and technology companies are starting blogs - but what about the more ‘traditional’ companies?
Is it worth starting a blog to market your accounting business? Or what about your law firm? Or how about your consultancy business or private health care business? Can a blog help you?
What sort of things do you need to consider if you’re thinking of starting a blog for your business?
These are some of the key questions we ask Project Woodward clients when they come to us and ask about our blog packages…
