May
Branding Case Study: Jennie Delbridge
THE BRIEF:
Jennie approached us via a recommendation from one of our previous clients. She wanted to create a friendly and approachable brand image that reflected the personal service that she offered her clients to help them achieve their health & wellbeing goals.
THE SOLUTION:
It was clear from our initial contact with Jennie that it would be important to focus the branding around Jennie herself - she is the one working one-on-one with her clients so her business is essentially her.
The resulting logo is one of those ‘aha’ moments where a light bulb just pings over your head - all you other designers out there will be familiar with this feeling!
By using an image of Jennie in the logo, it allows her to not only build recognition for herself visually, it also helps her prospective clients feel as if they know her a little perhaps before even meeting her; and as we always say, ‘People buy from people they know, like and trust’…what better way to brand yourself than with a happy, smiling and friendly face?
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I love it! It’s a very friendly approachable logo.
On business cards, does the face scale well or do you have to do a modified logo with just the wording? That’s the biggest issue I’ve had with illustrated logos in the past.
I agree that it adds an element of trust to the brand, without ever having to meet her face to face.