Logos & Branding

Are You Sending A Consistent Message To Your Prospects?

You know something’s by Nike if it’s got the Nike tick on it in the same way you know something’s from Coca Cola if it’s got the red & white colours of the Coke logo.
The big companies have the budget, time and people to spend on ensuring their brand and messages are consistent; smaller companies […]

You know something’s by Nike if it’s got the Nike tick on it in the same way you know something’s from Coca Cola if it’s got the red & white colours of the Coke logo.

The big companies have the budget, time and people to spend on ensuring their brand and messages are consistent; smaller companies often don’t have this luxury.

So how can you ensure your message and your branding stay consistent? For 5 tips on how to do this, join our mailing list and receive this month’s business ezine. Sign up on the right >>>

Branding Case Study: Jennie Delbridge

THE BRIEF:
Jennie approached us via a recommendation from one of our previous clients. She wanted to create a friendly and approachable brand image that reflected the personal service that she offered her clients to help them achieve their health & wellbeing goals.
THE SOLUTION:
It was clear from our initial contact with Jennie that it would be […]

THE BRIEF:

Jennie approached us via a recommendation from one of our previous clients. She wanted to create a friendly and approachable brand image that reflected the personal service that she offered her clients to help them achieve their health & wellbeing goals.

THE SOLUTION:

It was clear from our initial contact with Jennie that it would be important to focus the branding around Jennie herself - she is the one working one-on-one with her clients so her business is essentially her.

The resulting logo is one of those ‘aha’ moments where a light bulb just pings over your head - all you other designers out there will be familiar with this feeling!

By using an image of Jennie in the logo, it allows her to not only build recognition for herself visually, it also helps her prospective clients feel as if they know her a little perhaps before even meeting her; and as we always say, ‘People buy from people they know, like and trust’…what better way to brand yourself than with a happy, smiling and friendly face?

Branding Case Study: The Majara Group

Following on from our insights about the importance of a professional logo and business branding, this insight article shares the details of how we re-branded a new start up in Dubai.
The example demonstrates how we used all of these design principles previously mentioned, when we were recently hired by The Majara Group - a Dubai […]

Following on from our insights about the importance of a professional logo and business branding, this insight article shares the details of how we re-branded a new start up in Dubai.

The example demonstrates how we used all of these design principles previously mentioned, when we were recently hired by The Majara Group - a Dubai based Business & Marketing Consultancy firm - to replace their rush job business cards and branding, with a more professional, permanent brand.

THE CURRENT BUSINESS CARD & BRAND

Although the colour choice was ’safe’ and innocuous, the design of the cards and lack of real branding didn’t convey the highly experienced, professional service that the company provides to their target market of businesses in the Middle East.

Additionally, the use of differently-aligned text (notice the centre-aligned text at the top and then right-aligned text in the box) creates an unbalanced layout of information.

The business card is not particularly dynamic or memorable and doesn’t represent any of the Arabic or Middle-Eastern ties that the business would like to reflect.

THE BRIEF

The company is Western-owned but operates in the Middle East so they wanted a brand which reflected the modern, leading edge approach of Western practices but was sympathetic to and would appeal to the market in the Middle Eastern region.

The word ‘Majara’ is an Arabic word that means constellation and the client requested a glyph or graphic element which reflected this, as part of the branding.

THE SOLUTION:

Glyph

Given the meaning of the company name, it was obvious that a star somewhere in the design would work well. After researching the region, it was also apparent that star designs were used in some form or another throughout the region - from office buildings to shopping malls - usually in the form of a tiled mosaic. It was this approach we chose to represent multiple stars within a mosaic pattern.

Font & Type

Once the glyph had been created, we moved on to the typographic element. We chose a font that was neither overtly Western nor Arabic-looking and then tweaked the leading (distance between letters) and proportions of the letter forms so that it worked in both landscape and portrait formats. This ensures the logo can be used across multiple platforms without losing a consistent look and feel.

Colour & Finish

The client wanted a very high-end look to the materials and so opted to go for a black base colour with metallic silver ink for the glyph part of the logo. An expensive print option which will really set The Majara Group apart and demonstrate a commitment to the quality and professional nature of their business.

The choice of brighter complimentary colours reflects the innovative, modern approach of the business - and in the future, each colour will represent and brand a different division of the company.

We hope that you can see the difference that a professional approach to logos and branding can make!