Are You Sending A Consistent Message To Your Prospects?
You know something’s by Nike if it’s got the Nike tick on it in the same way you know something’s from Coca Cola if it’s got the red & white colours of the Coke logo.
The big companies have the budget, time and people to spend on ensuring their brand and messages are consistent; smaller companies often don’t have this luxury.
So how can you ensure your message and your branding stay consistent? For 5 tips on how to do this, join our mailing list and receive this month’s business ezine. Sign up on the right >>>
Questions Your Web Designer Should Be Asking You
Getting a website up and running *should* be a straight-forward process but have you ever had that feeling when working with someone (and not just with websites) that you just don’t know whether they really “get” you, or understand quite what it is you’re looking for?
Whilst some web design firms may tell you not to worry, sit back and relax and they’ll cook you up something snazzy, in our experience it doesn’t quite work like that…unfortunately, if you want a website that actually does something for your business (generates leads, answers prospect’s questions, helps keep leads warm) rather than just look snazzy, it will require you to give some input.
These are some of the things your web designer should be asking you… Read more…
Summary: The Main Platforms For Business Blogging
If you’re looking to get a business blog up and running, you’re faced with a myriad of choices. Blogger vs Typepad vs Wordpress.com vs Wordpress.org vs Movable Type vs Expression Engine and even more.
How do you know which one is for you and which one to choose? Here’s a brief summary of a few of the main ones and a resource to help you choose…
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