Should You Be Using Social Networking?
Do you keep hearing about how all sorts of companies - from accountants, lawyers, & consultants to health practices, personal trainers and gyms - should be using social networking sites like Digg, Del.icio.us, Stumbleupon, Facebook and even LinkedIn to help generate more business and market themselves?
Or maybe you’ve heard about it but don’t see how these sorts of sites can help your business in any way at all?
As a business which is marketed solely online, Project Woodward has had to learn about, embrace, leverage and in some cases, dismiss these sites; we know what has worked for us and we know what hasn’t. More importantly, we know what it’s worth spending time mastering and what it isn’t - depending upon what it is you do.
If you’d like to find out more about how social networking can help your business - and read an introductory guide to social networking for businesses, join our mailing list to receive next month’s ezine to find out.
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Branding Case Study: Jennie Delbridge
THE BRIEF:
Jennie approached us via a recommendation from one of our previous clients. She wanted to create a friendly and approachable brand image that reflected the personal service that she offered her clients to help them achieve their health & wellbeing goals.
THE SOLUTION:
It was clear from our initial contact with Jennie that it would be important to focus the branding around Jennie herself - she is the one working one-on-one with her clients so her business is essentially her.
The resulting logo is one of those ‘aha’ moments where a light bulb just pings over your head - all you other designers out there will be familiar with this feeling!
By using an image of Jennie in the logo, it allows her to not only build recognition for herself visually, it also helps her prospective clients feel as if they know her a little perhaps before even meeting her; and as we always say, ‘People buy from people they know, like and trust’…what better way to brand yourself than with a happy, smiling and friendly face?
How Not To Get Ripped Off By A Web Company
Some of our clients have come to us with horror stories of having paid well over the odds for web design services - and in some cases been charged for 5 times as much as they needed to have paid for things they didn’t even need.
As a business owner who knows nothing about some of the more technical aspects of web design and what it takes to get a website set up, the task can be a daunting one.
Here are a few things you should be wary of when looking around for the *right* web design firm to help you build a presence on the internet:
