Jul
Is A Blog Right For Your Business?
It’s a common question for many business owners who have heard or seen how blogs can help a company market themselves better, attract more business and raise their profile online.
It’s not hard to see why so many of the ‘with it’ software and technology companies are starting blogs - but what about the more ‘traditional’ companies?
Is it worth starting a blog to market your accounting business? Or what about your law firm? Or how about your consultancy business or private health care business? Can a blog help you?
What sort of things do you need to consider if you’re thinking of starting a blog for your business?
These are some of the key questions we ask Project Woodward clients when they come to us and ask about our blog packages…
Do you have the time to blog?
For a blog to be an effective marketing tool, it requires regular posts which means that you (or someone in your business) need to find the time to write the posts in order to stand a chance of using your blog as an effective marketing tool.
Do you understand what a blog can do for your business?
Many business owners have heard of blogging and decide to try it, only to give up when, after a few weeks of posting, they’ve had no response yet alone generated any new business. Understanding exactly what a blog can do for your business and how it should be used is vital to its success.
What do you plan to blog about? And will this provide value to your readers/prospects/target market?
Part of your blogging strategy (yes, like any good marketing plan, you need a strategy to implement it), should cover the topics you plan to blog about. Ideally you already know a fair bit about your target market and so you should have an idea about what topics they’re likely to want to read on your blog.
Will you have the time to also market your blog?
Like a website, simply launching a blog and expecting to attract thousands of visitors and readers is at best foolishly optimistic and at worst a complete waste of your time and money. A successful blog is underpinned by a successful marketing plan for that blog.
Starting a business blog to help market and promote your business could be one of the best things you’ve ever done; if you’re going to do it but know nothing about blogging, make sure you take the time to do it right and talk to someone who knows what to do before taking the plunge - it will potentially save you hours of wasted effort and hundreds of wasted dollars.
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