How A Blog Can Help Your Accounting Business
These days it seems everyone has a blog from the ‘Dear Diary’ type personal blogs to the corporate insight style blogs shared by the Big 4 . But if you run a small or medium-sized accounting practice, could a blog actually help you get more clients?
The answer is yes, and here’s how:
1. People buy from […]
These days it seems everyone has a blog from the ‘Dear Diary’ type personal blogs to the corporate insight style blogs shared by the Big 4 . But if you run a small or medium-sized accounting practice, could a blog actually help you get more clients?
The answer is yes, and here’s how:
1. People buy from people they know, like and trust
Your website might be state of the art with ticker-tape style updates, but once a prospective client has read everything there is to know about your company and they’re still not convinced, how do you get them to stick around and give you a chance to convince them?
A blog gives you a more open, interactive and often less threatening way of drawing in those prospects and giving them the chance to get to know, like and trust you. Use a blog to share some of your specialist knowledge, tips and information that demonstrates the value you’ll provide to prospective clients considering your competitors.
When the time comes to call upon the services of an accountant, who do you think will be foremost in their mind?
2. Improving client retention and adding extra value
As well as a tool for bringing in new clients, a blog can be a powerful tool to keep the clients you already have that little bit happier and more faithful.
Providing added value on your blog can be as simple as sharing tax tips and reminding clients of important milestones or requirements; the knowledge you share on a consistent basis with existing clients demonstrates an ongoing commitment to their success and the added value you bring to them or their business.
3. Changing client perceptions of your business
Perhaps you want to be seen as a stuffy, old-fashioned accounting business, but if not and if you’re trying to portray a more cutting edge, with-the-times, go-to-business for accounting services to your prospects, then having a blog and being up-to-date with latest business and technology developments can convey the right impression to your target market.
4. Helping people find you on the web
You may update your company website from time to time, but many accounting websites remain static which does nothing to help your ranking in Google. Having an integrated blog is a simple and effective way to add fresh content to a static website on an ongoing basis - therefore improving your search engine ranking and helping to drive more traffic to your website.
5. Industry positioning and building expert status
You may or may not be the ‘go to’ accounting firm in your local area or industry but with a smart blogging strategy, you can quickly position yourself as the ‘go to’ experts. Consistently blogging about a specific area of accounting or being seen to share the latest news in a way that makes sense to everyone else can elevate your reputation - not only locally - but to a wider market globally.
If you think people aren’t interested in financial, accounting and money tips - think again. Check out these financial blogs for proof of the number of people looking for sensible advice on finances:
In summary
With a professional looking blog and a little bit of blogging effort, a blog can allow you to not only retain the clients that you already have for longer, but in this internet savvy age, open you up to a whole new audience of prospective clients and build that all important professional relationship to secure their business for life.
Convinced? If you’d like to discuss further how a blog could help your accounting business, find out how we can help here >>> or contact us now.
