Is A Blog Right For Your Business?
It’s a common question for many business owners who have heard or seen how blogs can help a company market themselves better, attract more business and raise their profile online.
It’s not hard to see why so many of the ‘with it’ software and technology companies are starting blogs - but what about the more ‘traditional’ […]
It’s a common question for many business owners who have heard or seen how blogs can help a company market themselves better, attract more business and raise their profile online.
It’s not hard to see why so many of the ‘with it’ software and technology companies are starting blogs - but what about the more ‘traditional’ companies?
Is it worth starting a blog to market your accounting business? Or what about your law firm? Or how about your consultancy business or private health care business? Can a blog help you?
What sort of things do you need to consider if you’re thinking of starting a blog for your business?
These are some of the key questions we ask Project Woodward clients when they come to us and ask about our blog packages…
Summary: The Main Platforms For Business Blogging
If you’re looking to get a business blog up and running, you’re faced with a myriad of choices. Blogger vs Typepad vs Wordpress.com vs Wordpress.org vs Movable Type vs Expression Engine and even more.
How do you know which one is for you and which one to choose? Here’s a brief summary of a […]
If you’re looking to get a business blog up and running, you’re faced with a myriad of choices. Blogger vs Typepad vs Wordpress.com vs Wordpress.org vs Movable Type vs Expression Engine and even more.
How do you know which one is for you and which one to choose? Here’s a brief summary of a few of the main ones and a resource to help you choose…
What To Write About On Your Business Blog
Business owners often struggle to work out what and how to write on a business blog - that is, a blog that’s designed ideally to help generate more business.
3 of the most common mistakes are:
Blogs that are too personal and irrelevant to your target market
Blogs that are too sales-y and designed purely to promote your […]
Business owners often struggle to work out what and how to write on a business blog - that is, a blog that’s designed ideally to help generate more business.
3 of the most common mistakes are:
- Blogs that are too personal and irrelevant to your target market
- Blogs that are too sales-y and designed purely to promote your offers & services
- Blogs that are neglected and only written on every 3 months
A business blog should provide value - and demonstrate how you can provide value to your clients (i.e. if they give this information and advice away for free, imagine what we get if we pay them). You should also write on your business blog at least once a week - and if you can’t manage that, then at least fortnightly.
Here are some of the things you might want to write about…
Blogging For Accountants
- Advice on how to better manage and track finances simply
- Reminders about important deadlines and annual milestones
- Accounting tips to help save a business or individual time and money
- Top tips for improving financial management
Blogging For Private Health & Dental Clinics
- Health & wellness tips
- When a patient should and shouldn’t see a doctor
- Your professional take on the latest research, findings and studies relevant to your patients
- The most common myths on good and bad health topics
Blogging For Solicitors & Lawyers
- When to seek legal help
- Common myths about copyright, tax or other topics your target market is interested in
- How to protect oneself legally online/in the workplace
- How & when a lawyer can save you money
Blogging For Life Coaches
- Why Coaching Works
- Coaching tips you can try at home
- How to get the most out of working with a life coach
- Successful coaching stories
The key is understanding what sort of topics, information and articles your target market is looking for…and then give it to them.
